GUEST POST FROM DEZENHALL RESOURCES, EXECUTIVE VICE PRESIDENT, JOSH CULLING In 2016, I wrote a piece for World Trademark Review in which I examined the components of corporate reputation and offered some advice to brand managers on how best to prioritize these when restoring a company’s reputation after a crisis. One key takeaway: C-suites are often misaligned with the publics they seek to influence and thus misdiagnose their reputational vulnerabilities.
Polarization and Public Relations
Polarization and Public Relations
Polarization and Public Relations
GUEST POST FROM DEZENHALL RESOURCES, EXECUTIVE VICE PRESIDENT, JOSH CULLING In 2016, I wrote a piece for World Trademark Review in which I examined the components of corporate reputation and offered some advice to brand managers on how best to prioritize these when restoring a company’s reputation after a crisis. One key takeaway: C-suites are often misaligned with the publics they seek to influence and thus misdiagnose their reputational vulnerabilities.