Given all of the recent talk about disinformation, there seems to be a perception that it can be easily ordered up like a pizza. The truth is that much disinformation fails — but when it works, it works big. Throughout the thirty-five-plus years, I’ve been in the crisis management business, I’ve compiled a list I call “The Elements of Disinformation,” which should give you a sense of its building blocks.
The 10 Elements of Disinformation
The 10 Elements of Disinformation
The 10 Elements of Disinformation
Given all of the recent talk about disinformation, there seems to be a perception that it can be easily ordered up like a pizza. The truth is that much disinformation fails — but when it works, it works big. Throughout the thirty-five-plus years, I’ve been in the crisis management business, I’ve compiled a list I call “The Elements of Disinformation,” which should give you a sense of its building blocks.